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Thursday, November 3, 2011
“重塑”品牌中国形象 宝马"深度本土化"
"让宝马成为一个受人尊敬的企业"是宝马集团大中华区总裁兼首席执行官史登科数年前提出的"软目标"，目的是为了改变宝马品牌在中国的形象。 日前，在重庆举行的"宝马爱心基金三周年爱心之夜"上，这一"命题"被再度重提 ... "重塑"品牌中国形象 宝马"深度本土化"
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